B2B/B2C (Business to Business/Consumer Trading)
Business to business/consumer (B2B/B2C) refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services.
Business to business/consumer (B2B/B2C) refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services.